Award Winning GelGems® Flash Makes
Encore Appearance

LRS® Web Services receives Gold Addy for
Design Ideas® Flash Intro

Springfield, IL (June 15, 2006) – LRS Web Services recently received a Gold Addy at the annual ADDY Award competition, which honors excellence in advertising. The competition is hosted annually by the American Advertising Federation, and is the nation’s largest advertising competition. At the ceremony, the award was presented to LRS in the category of Elements of Advertising – Animation or Special Effects Internet, for the Design Ideas® GelGems® Summer 2005 Flash Intro on www.gelgems.com. To celebrate receiving the award, Design Ideas® is giving GelGems® Dress-Up Flash an encore appearance for the summer 2006 season on their website.

The Flash was initially introduced to “add an element of fun to the website for the summer, as well as to promote Design Ideas®’ new Dress Up style of GelGems® that had just hit stores,” said developer Leah Hardy of LRS. “We worked with Design Ideas® to come up with a theme that would convey the carefree nature of summertime and the imagination of youth.”

About LRS
LRS constructed and has maintained Design Ideas®’ three websites for over three years. “LRS is more of an extension of Design Ideas® than a separate entity when it comes to our web design for them,” says Hardy. “We understand that Design Ideas® is a fun, innovative and thoughtful company, and we want their websites to reflect the same.” LRS has an impressive track record for award winning design. In 2004, the company was awarded a total of four Addy awards, including a Judges Award for the original GelGems website. In 2005, they also won “Webby Worthy” recognition for Design Ideas® website www.lumenae.com.

To view the award winning special effects, visit www.gelgems.com. For more information on Design Ideas®, visit www.designideas.net.